Why “Marketing and Advertising Consistency” Will Make A Big Difference In Your Small Business.
There are a number of important parts to online marketing that are not generally talked about, and remaining consistent during your marketing campaigns is one of them. Possibly it’s safe to assume that it is something that is purely forgotten by most people who write about business. Still the absence of consistency in almost all of what you do in your company will have a negative influence on your conversions. The basis for this idea of consistency has everything to do with the character of people and how we react to our world. Humans have a peculiar way of responding to the unknown and things that take place that are a bit out of place in some manner can be unsettling. The end effect is people are likely not to want to face it and that means possibly leaving your site.
An Example Of Marketing And Advertising Consistency.
Let’s look at an example of this involving the usual very standard squeeze page scenario so many of us are acquainted with. Usually a business will drive visitors to a squeeze page to get contact information. One typical experience is to be delivered to a site after typing in our contact information. Naturally what is delivered after the person subscribes is the marketers sales page with the offer. However, there is specific risk in this circumstance that embodies this idea of being consistent in your marketing that we will clarify next.
The characteristics here concern the format, design elements and colors of the squeeze page and the website that appears after that in the browser. When they are substantially different, then that shows inconsistency. Discomfort on a greater level and low resultant conversion rates for the sales letter may occur. The simple solution is to come up with a squeeze page design more aligned and in agreement with the sales letter page design.
Other Marketing and Advertising Consistency Considerations.
Let’s take a look at something that many affiliate marketers put up with. We are referring to the use of review webpages and offering links to different merchant sales letters. It’s not possible to make your review website, or web page, look like the vendors or all of other vendors sites if you link to a number of affiliate websites. Nevertheless you can structure your review website in aneutral way that works to blend well with different websites. It is easy to prevent an uncomfortable situation to occur between designs and colors, and you can have something that is definitely somewhat neutral looking. You will have to make an attempt to discover how well colors, layout and overall designs can be relatively inconspicuous which means they don’t clash. It’s possible to get by just fine if you try to reduce any jarring color clashes as much as possible.
This same rule applies to all you do in your small business particularly in your written communications and marketing emails. Typically speaking, the majority of people who are constant and regular in the approach they use to talk to people will do better in their business. On the other hand, we have seen a number of circumstances in which products and services were marketed that looked way out of place and not something the customer was expecting to see. This takes place to some extent, but it is not anything we would call unrestrained or a widespread problem. Even so, we have seen it enough to believe that many web marketers and businesses are unaware of the importance marketing and advertising consistency.
P.S. If you want to learn more about how to improve being consistent in your business, you can do it with the extensive training library at My Lead System Pro. Watch this free video with valuable information you can use put to use in your business immediately.
P.P.S. You may also want to learn more by watching this video below.
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